What Is Voice Broadcasting Software?
Voice broadcasting software makes it possible for companies to communicate highly targeted voice messages simultaneously to multiple telephone numbers. . The technology cost-effectively does this by automating message delivery to a large number of qualified prospects. It is usually a valuable component of a marketing personalization strategy.
According to Statista, “The share of industry professionals using marketing personalization in the United States ranges from 78 to 96 percent, depending on the sector, showing just how valuable personalization has become in today’s competitive marketing landscape (…) A 2019 survey on personalized marketing attitudes revealed that 90 percent of responding U.S. consumers find company messages that are not personally relevant, annoying.”
By using voice broadcasting software, customer service agents or receptionists can design messages and interact with more people than they would if they were using a traditional phone system and in a much shorter time. This software requires only the clients’ contact information to send automated messages to each person you set up as a contact.
Why Use Voice Broadcasting Software?
In any multichannel marketing initiative, voice broadcasting can be a valuable, affordable tool for any business or industry. These messages can reach large masses of any target you define, making it possible for recipients to receive your message at their earliest convenience and thereby making your campaigns more effective.
It is becoming increasingly common to use this mode of communication. Companies no longer use voice broadcasting software to send emergency updates only. Today, all kinds of industries are using voice broadcasting to innovatively promote their events, special offers, products, or services.
Among the most common applications for modern voice broadcasting software solutions are event invitations, urgent notifications, appointment reminders, coupon redemption, feedback calls, surveys, delivery notifications, and thank you messages.
In the following section, you will learn a few actionable tips to leverage the best voice broadcasting software and make it an essential component of your marketing efforts.
Tips to Get the Most out of Voice Broadcasting Software
Businesses of all sizes can now benefit from omnichannel marketing strategies thanks to new technologies. In fact, a recent study revealed the advantages of omnichannel marketing automation, quoted below:
- Engagement rate: 18.96% on omnichannel vs. 5.4% on single-channel
- Purchase frequency: 250% higher on omnichannel vs. single-channel
- Average order value: 13% more per order on omnichannel vs. single-channel
- Customer retention rates: 90% higher for omnichannel vs. single-channel
Voice broadcasting software can become a pivotal part of this strategy for you as it lets you highly personalize your message and craft it around other predetermined variables. Let’s review some of the most effective ways to leverage this tool:
Think of your audience first
It is essential to target your audience accurately if you want your voice broadcasting software to deliver the right message successfully. You will have better conversion rates if you can relate to your intended audience.
Defining who you are targeting is the first step to creating a custom voice message. Are they curious about what you have to offer? What are they aiming for in their daily lives? Which gender are you targeting? It is vital to know your intended audience as deeply as possible so that you can tailor your message, tone, and type of communication. A personalized message can create a positive emotional response from the recipient, increasing response rates.
Craft concise messages
Your voice message should last no longer than just a few seconds. Briefly introduce your brand first before you go on to describe your message. Then, you should make a clear and short explanation about your products or services and the specific reason you’re calling in order to keep the listener’s attention. It is crucial to make the message interactive and avoid it from becoming a regular advertising piece.
Include a call to action
If you want your message to be engaging, it is essential to instruct recipients to take action as soon as they receive it. People will be prompted to act when you apply this approach.
For instance, responders will be able to learn more about your products and services, RSVP to an event, or confirm their presence at an appointment. As long as the call to action is clear and easy to understand, it serves its purpose well. Ensure that it is as simple as pressing a button on their telephone keypad.
Choose the right time
Choosing the right time is crucial to launch a voice broadcast successfully. The first thing you want to do is to find out when the target is likely to answer. You can use leading voice broadcasting software to preset timing and even create a custom message for when a voicemail picks up so that you can retry calling these leads at another strategic time frame.
Set up an opt-out procedure
Don’t forget to offer customers the option of opting out of continued contact. As a result, you can focus your marketing efforts on the customers who are most likely to be engaged by your brand while saving time and money along the way.
Update your database
You can achieve excellent results by reaching out to the right audience and establishing a relationship with them. In order to determine who is the ideal recipient for your message, make sure you have current databases, not only to confirm you have accurate contact information but also to determine whether they will actually benefit from your business. As mentioned above, getting to know your audience well will also allow you to make your messages more appealing to each person.
Create and deliver quality recordings
If you are recording a message, make sure it sounds crisp, powerful, welcoming, and inviting. It’s critical that you convey a cheerful, upbeat tone of voice without sounding annoying. It is important to record the audio clearly, avoiding background noises and without intermissions.
As another option, consider hiring an experienced voice-over artist and recording at a studio. The best voice broadcasting software can offer text-to-speech technology to speed up this process for you.
Gather as much performance data as possible
There are detailed reports available from leading voice broadcasting software. Finding out, for example, how many people answered the call, how many calls were unsuccessful, how long the recipients listened before ending the call are easy-to-get metrics with the right solution. Take a look at all the data available to adjust your marketing strategy accordingly and make better, smarter decisions.
For example, with VoiceShot Outbound Voice Broadcasting, you can send interactive phone calls from the Web and manage all the other aspects of the broadcast process. Organize GOTV campaigns and polls, send invitation voice messages, notifications, reminders, or engage in interactive polling and surveys.
Our Copper/PRI lines are fully dedicated to VoiceShot – we don’t use VoIP, so we save you from common problems such as delays before messages play to live recipients, partial message delivery to voicemail boxes, along with sound quality issues due to packet loss, high latency, and background noise. This allows us to deliver your automated voice broadcast messages and voicemail drops at an extraordinarily high and consistent quality compared to our competitors using lower-quality1 VoIP lines. Sign up now.