Your marketing plan is defined not just by the high-level strategic ideas it includes but also by the specific tactics used to execute your mission. What channels do you use and how do you use them? The answers to these questions will help define whether or not your plan is a success.
Creating marketing plans focused on voice broadcast campaigns can be an effective way to reach your target audience in an engaging format. But while voice broadcasting in and of itself is a powerful tool in your marketing arsenal, you have to use it in ways your competition is not to ensure optimal returns.
In this post, we’ll take a deep dive into intelligent voice broadcast messaging: its benefits, how to integrate it into your marketing campaign, and creative messages you can use to help achieve your goals.
What is Voice Broadcast Messaging?
First, a definition: voice broadcasting is the use of a phone to reach numerous people at one time. This can be done on a one-off basis or as part of a larger, coordinated messaging campaign.
To get started, an organization will identify its target audience. That includes everyone they’re trying to reach, whether one large group or several smaller, more defined groups. They will then develop the right messaging they want to convey to their audience. From there, they’ll broadcast their calls or messages to their list (or lists) of individuals.
Voice broadcasting is one of the best methods for contacting a large number of people in a short amount of time. It’s been used across a multitude of campaign types. For example, businesses use it to promote a new product or service. Federal, state, and local government agencies use intelligent voice broadcasting to help them understand their local constituents.
The Benefits of Voice Broadcast Messaging
With so many tools available to your organization in the year 2022, why should you use voice broadcasting as part of your overarching marketing plan? Here are three benefits that voice broadcasting can have on your marketing efforts:
It’s a Versatile Method for Delivering Many Different Types of Messages
No matter what stage of your plan you are in – the beginning, middle, or end – and no matter what information your audience needs to hear at that stage, voice broadcasting can help deliver that information.
Whether you’re alerting them to a new product or service, announcing updates to an existing program, or giving them vital information to help them better interact with your organization or brand, voice broadcasting connects you directly with your audience and/or customers.
As long as you keep your messaging succinct, there’s no limit to the type of communication you can send through voice broadcasting.
It Taps into a Tool Everyone Uses – the Phone
When’s the last time you went more than a day without looking at your smartphone? How about the last time you went for more than an hour? Phones are more than mere tools of convenience in the year 2022 – they’re a utility everyone needs to function, both professionally and personally.
For voice broadcasting, this means you’ll be attempting to reach your audience on a device that your audience likely has within their grasp at nearly all times. It’s a device they use throughout their day. You still have to craft a message that will resonate with them, but at the very least, you can be sure they’ll receive it.
Hearing a Voice Can Be a Welcome Change from Other Marketing Tactics
Your prospects and audience members are constantly inundated with messages and ads from various sources throughout their day. These contact methods increasingly rely on more complicated forms of technology – as well as automation and a lack of human interaction.
Voice broadcasting turns that expectation on its head. In an era where engagement has never felt less personal, voice broadcasting links humans to humans to share a message. It allows the recipient to hear an audible voice.
If impersonal marketing tactics represent the new norm, see voice broadcasting for what it is: an attempt to embrace an approach that puts a premium on brief but meaningful engagement.
The benefits of intelligent voice broadcasting are clear, but once you’ve decided to use it, what’s the best way to factor it into your existing marketing plan – or in some cases, build a marketing plan around it?
How to Integrate Intelligent Voice Broadcast into Your Marketing Plan
The precise format of your marketing plan may vary, but most of them contain some of the following components:
- A mission
- Key themes and messaging
- Audience demographic information
- High-level marketing strategies
Keeping these in mind, what’s the best way to incorporate voice broadcasting into your current efforts?
For one, you can first assess whether voice broadcasting will be an effective tactic based on your plan’s overall mission. The answer in almost all cases is yes. Voice broadcasting allows you to offer clear and concise communications for any number of purposes.
Once you’ve made this decision, consider what kind of messages you should develop for your voice broadcast and what messages might be better suited to other tools such as email or texting. Your voice broadcast should be catchy, concise, and crystal clear. If a specific piece of messaging offers an interactive component (i.e. you need feedback from the recipient), voice broadcasting is a powerful, effective communication choice.
Below are a few examples of messages that are well suited for voice broadcasting:
- Updates or announcements
- Polling (both political and non-political)
- Seeking feedback on a product or service
Building a successful marketing campaign around voice broadcasting starts with clearly understanding your campaign goals and creating well-defined messaging. When you have strong themes and messaging, you’ll be able to weave it into the scripts for your calls and voicemails in a way that’s thematically and tonally consistent, more effectively reaching your audience.
You’ll also want to map out your voice broadcasting flows. You may have different scripts for audience members at different stages of their interaction with you. The person you contact for the first time will require a different message than those you’re contacting for the second, third, or fourth time. Adjust the messaging in your voice broadcasts to reflect your engagement level with a specific audience.
Now that we’ve looked at how to build a marketing campaign that successfully incorporates voice broadcasting let’s take a closer look at some basic creative techniques you should integrate into your messages to make the most of your voice broadcast campaigns.
Creative Messages to Use in Your Intelligent Voice Broadcast Campaigns
Below are a few ideas you can use as prompts to develop your voice broadcasting campaign messages:
End With a Strong Call-to-Action
For our first example, let’s begin at the end: a call-to-action (CTA) is typically the last thing you communicate to your target audience in a specific message. It gives the listener an action to take. Your voice broadcasting interactions should include a clearly-defined CTA that clearly defines what you’d like the listener to do. Below is an example:
“Interested in hearing more about [insert name of campaign]? Visit our website at [insert website name] today to learn more!”
Capture the Listener’s Attention With a Personal Touch
Your listener may receive multiple voicemails every day. Many of these may be robocalls or marketing voicemails they have little or no interest in. To engage your audience effectively, you must demonstrate that you’re not just another robocall and that your message is something worth caring about. There are two primary ways to do this: use the person’s name and discuss the value they’ll receive from the interaction. Here’s an example:
“Hi [insert individual’s name]! Did you know that your [city/state] government is holding a vote on an issue that impacts your district? We want to know what you think about it. To make sure your voice is heard, contact us at [insert contact information].”
Depending on the type of message you’re conveying, you can alter the content to fit the audience and tone. The critical piece is to ensure you include why your message should matter to the listener, appealing to their interests.
Lead With Information that Establishes Your Educational Authority
Another type of message or communication you can use is to share a piece of information your audience or prospect may otherwise not know. Your script here will depend on the type of expertise you can offer.
To develop the content for this type of message, ask yourself: What information do you have relating to this campaign that your listeners cannot receive elsewhere?
When you deliver information that your audience finds valuable, you’re conditioning them to expect value-laden interactions with your organization. That will make them more likely to engage with your campaign.
Differentiate Yourself from the Competition
What is your organization’s “secret sauce?” If you’re a business selling a product or service, there’s something about your unique value proposition that helps you stand out from your competitors.
Why not use voice broadcasting messages to highlight this? These messages are a fantastic way to alert your audience to the advantages they’ll see from your offering. By crafting a short, punchy message highlighting this, you’ll have them wanting to learn more and taking the next step to engage with you.
Use Voice Broadcasting to Take Your Marketing to the Next Level
Voice broadcasting offers numerous options for supporting your promotional efforts. There’s no shortage of ways it can bolster your marketing campaign. It allows you to create compelling, personalized messages crafted specifically for your target audience. It stands out from other contemporary marketing strategies by fostering a more personal method of communication. And there are plenty of ways you can get creative when using voice broadcasting to compel your audience to act.
Want to learn more about the power of voice broadcasting? Contact us at VoiceShot to learn how we can help you use voice broadcasting to take your marketing campaign to the next level.