Phone Broadcasting Software

Phone Broadcasting Software: Why Copper/PRI Lines Are Best

How often do you receive a text message from your favorite store telling you they have a sale on or a restaurant promoting free delivery? Have you received an automated call from a doctor’s office reminding you of an upcoming appointment? How about an emergency weather alert from the National Weather Service?

The chances are that these are just a few of the thousands of organizations utilizing phone broadcasting software in their businesses. Phone broadcasting software is used by organizations of all sizes for sales, marketing, customer service and consumer information. This software offers a myriad of benefits, including an easy way to send the same marketing or emergency message to an unlimited number of people all at the same time.

Understandably, broadcasting software for voice messaging is beneficial over making manual calls for many reasons: You can reach more people than ever before, and you can do it quickly and, in a consistent, perfect way. Your messages will sound more professional than they ever could before and will ultimately improve your response rate.

Talking of making sure your voice messages sound professional, here’s everything you need to know about why a phone broadcasting software provider that uses Copper/PRI Lines is the best for producing quality results.

What is Phone Broadcasting Software?

Phone broadcasting is used to deliver personalized text messages, phone calls, and voice messages to a large number of recipients at the same time.

It allows you to manage all of the communication you have with your contacts in one place. You can use it to keep track of the messages you’ve sent, what messages should go to which people, and make communication simple. 

There are generally two different types of phone broadcasting:

1.   Text Broadcasting

Companies can send text messages to employees and customers to update them on things they need or want them to know. A text message is crafted using the phone broadcasting software. When it is perfect, it is sent out to a list of contacts to whom the content is relevant.

The difference between this and sending a group text message is that you cannot see the other people the messages have gone to or their responses.

Users get the impression that the message was designed for them and them alone.

As a result, you easily create a system whereby you’re making sure messages feel personal yet can be sent on a large scale. This is perfect for phone marketing.

2.   Voice Broadcasting

Voice broadcasting is the ability to deliver a message to a recipient (or multiple recipients) using voice calls. The most common form this takes is either a pre-recorded message or text-to-speech message. 

The recipient of the message may not need to take any action as a result of the message. If they do need to, they will then often have the option of using their numeric keypad on their phone to select the different options available to them in the message. 

The purpose of voice broadcasting messages will be dependent upon the business using the software. Usually, this method is mainly used for customer satisfaction phone surveys. 

3.   Phone Broadcasting Software

What is phone broadcasting software?

Without using a piece of software to send out your broadcasts, you’d need to handle this manually. Worst case scenario, you’d need to type in every single phone number and write out every text or record every single message one at a time.

Sounds laborious and long-winded, doesn’t it?

With the software, you can:

·  Keep a record of your contact list, including those who have opted out of receiving communications

·  Record, upload, and send your voice messages

·  Send voice and/or text messages

·  Schedule messages for later or send them immediately

·  Create and manage marketing campaigns inside the system

·  Access reporting to analyze how well a campaign is working

Related: Benefits Of a Virtual Phone System For Businesses and Remote Employees

How Can You Use It?

Businesses of all different types can benefit from using phone broadcasting.

In particular, messaging has proved to be very useful in the healthcare and education industries over the last couple of years with the Covid-19 Pandemic to quickly pass out messages regarding outbreaks and lockdowns. It’s been a fast and effective way to cascade a message to a large number of people at one time.

Customer-centric businesses rely on this software to communicate with their customers about orders and send them marketing materials to boost sales.

Some examples of how phone broadcasting can be used are:

·  Emergency alert notifications

·  Appointment reminders

·  Mass communication text messages across an organization such as advising on evacuation procedures

·  Retail businesses can alert customers of special offers

·  Sending out customer satisfaction surveys

·  Providing OTPs (one-time-passwords)

·  Marketing messages

·  Customer service messages

·  Promote an event

·  Encourage voting in political campaigns

·  Lead generation

·  Interactive polls and questionnaires

The Benefit Of Using Phone Broadcasting Software

Why use phone broadcasting software as opposed to making individual phone calls? 

Firstly, the software allows you to reach hundreds, if not thousands, of people at the same time. This means you can call or text everyone in your contact list with the same message in a matter of seconds. 

Of course, if you’re using the system for an emergency, speed will be essential, especially if you want people to do something upon receipt, such as evacuating a building. 

For marketing purposes, phone broadcasting software is preferential to making manual phone calls. It allows you to record a message you’re comfortable with in advance and say exactly what you want it to say.. 

It is easy to stumble on your words or say the wrong thing when you’re on the phone. This can lose you a sale, and it’s completely avoidable.

You can also make sure your message comes across in the right way by perfecting it before it goes out. This ensures it has the desired effect. 

Phone Broadcasting Software For Marketing Campaigns

Almost 80% of people have their smartphone with them or near them all day long and constantly check it.

Still, when it comes to marketing campaigns, most businesses are not utilizing the value of mobile marketing as much as they should be. And these opportunities increase when phone broadcasting software is used for marketing purposes.

Ultimately, if you’re trying to reach a potential customer, reaching out to them by phone is the key to making a sale.

What is PRI?

PRI stands for Primary Rate Interface. This form of technology has been widely used in supporting voice communications for several decades.

It uses a copper wire connection to transmit data, video, or files over a network. The copper wires run between a business location and a public switched telephone network (PSTN).

A business can have up to 23 different voice lines over these physical copper lines that form part of your building’s physical infrastructure. This means that you can have multiple users with different extension numbers on one single connection.

What is VoIP?

VoIP stands for Voice over Internet Protocol. Rather than using a physical line, calls are placed using an internet connection.

With VoIP, you don’t need to have a physical phone service that you use. So long as you are connected to the internet, you can call anyone via the computer. It also facilitates the transmission of multimedia such as video conferencing.

Because these communications take place over the internet, there’s no limit to or a minimum number of lines you can have. Businesses that do not have a physical office location can benefit from the use of VoIP as they can operate their business without the need for one.

Related: How To Choose The Right Virtual Phone System For Your Business

Why Copper/PRI Lines Are Superior to VoIP

Given that most of us rely on the internet so heavily in almost every aspect of our lives, what is the benefit of relying on copper/PRI lines instead of VoIP for delivering your phone broadcasting messages?

Well, let’s look at some of them.

No Spam Flags From The Carriers

When sending out these messages as part of a marketing strategy, you need a customer to answer your call.

When you call a customer using a VoIP service, there is a significant risk that it will be flagged as spam by the carrier. As a result, hardly anyone is likely going to answer your calls.

With copper lines, however, this doesn’t happen unless the recipient is using 3rd party software to screen their calls using crowd-sourced information. They can also screen by default if the telephone number is not in their contacts on their device. This differentiating factor is significant.

If you want your calls to get through to your recipient, copper landlines are the way to do it.

Better Quality

Copper landlines offer a much better-quality phone call than VoIP can. VoIP calls are heavily affected by the data bandwidth. If your internet is poor, so is the quality of your message or phone call.

You may even end up with an irritating pause before the message starts playing. That’s a source of frustration for both them and you. The risk you face is that the recipient will then hang up before they hear what you have to say.

With copper landlines, there is no packet loss, high latency, or background noise.

When you’re sending out voice messages that are better quality than your competitors, you’re much more likely to get a significantly better response rate. It helps you come across as more trustworthy and reliable and helps you build your brand reputation.


Copper landline based systems use dedicated phone lines versus an internet connection to process the calls. This means that the lines are more reliable and stable. This level of stability also helps to improve the quality and clarity of the line.

Reliability is also improved because you do not have to rely on an internet connection to make calls.


It is generally considered that copper landlines are more secure than VoIP. This is because the data is transmitted over physical lines instead of over the internet, making them more difficult to hack or tap into.

For both businesses and customers alike, it’s essential that personal and private information being handled is safe and secure.

No Need For a Strong Internet Connection

If you are in a geographical location where there is little to no internet connection or the connection you have is poor, this will impact the quality of your phone calls using VoIP.

With copper landlines, you do not need to worry about an internet connection. Traditionally, this is one of the reasons why so many people have continued to use copper landlines. Even in the case of a power outage, copper landlines will continue to operate.

This may be essential for businesses looking to use a phone broadcasting software service for cascading emergency messages.

Reach More People More Reliably

Phone broadcasting software can help businesses like yours to reach people in a way that you’ve never been able to before. Not only is it easier, but it’s also quicker to do and allows you to get in contact with thousands of staff or customers in one go.

PRI/copper lines are widely used for a reason. It allows you to provide the best service possible to your customers while generating more leads for you.

One of the main benefits of relying on copper lines instead of VoIP, is that you can almost guarantee your voice messages will reach your recipient, and won’t be flagged by the carrier as spam.

On top of this, you can know that you’re delivering messages of the best quality possible. This is important to make sure you’re protecting the reputation of your brand and are coming across as professionals who know what they are doing.Are you ready to learn more about what we can do for you? Get in touch today, and one of our helpful teams will discuss our services with you.