Interactive Voice Broadcasting: Learn the Basics
Voice broadcasting is a method of mass communication. This system broadcasts a message to hundreds, or even thousands, of customers simultaneously via phone. More specifically, an interactive voice broadcasting system allows recipients to reply to messages via keypress or voice. You can commonly see this technology applied to businesses in diverse industries.
By using voice broadcasting, you can reach your target audience almost immediately, regardless of whether they are subscribers, employees, or customers. It is just one of the many ways voice is transforming how companies do business.
Recent data revealed, “There’s interest here from consumers with 45% saying they would like to have voice interactive functionality within their favorite mobile apps (…) Pandora recently opened its voice ads program into beta and shared positive results from their pilots, showing that 47% of users said they either liked or loved the concept of responding with their voice and that 72% of users said they found the ad format easy to engage with.”
Companies of all sizes rely on interactive broadcasting software to communicate with their databases, with little human dependency. The most reliable providers use copper wire infrastructure for more stability and sound quality. With the best platform, you can easily send personalized information in each message to make them feel more close and personal.
The benefit of modern voice broadcasting solutions is that you can easily manage the entire process directly from your computer, sending interactive phone calls to dozens of customers within seconds. With ease, you can instantly send alerts, updates, reminders, invitation calls, interactive polls, and others.
Interactive Voice Broadcasting Applications
Automated calls are primarily associated with machine answering services provided by companies or large agencies. By contrast, interactive voice broadcasting is a great complement if you look to scale customer success capabilities. This technology uses significantly fewer resources to communicate with customers proactively.
Connecting with customers through interactive voice broadcasting is flexible and inexpensive and has the additional benefit of providing more personal support. Here are a few examples of how businesses can rely on voice broadcasting services:
- Notify your clients about special offers and time-sensitive promotions.
- Remind patients or customers about upcoming appointments, giving them the option to confirm, reschedule, or cancel.
- Send interactive polls and surveys before launching a product or service.
- Measure customer satisfaction.
- Send RSVP requests.
- Remind customers of upcoming subscription expiration dates.
- Ease collections processes by sending payment reminders.
These capabilities show that interactive voice broadcasting is easily adaptable to a large variety of different fields. Marketing, customer service, and operations are just a few areas where companies use this technology nowadays. Next, let’s go over the most common reasons you may need this service for your business soon.
Top 4 Reasons to Implement an Interactive Voice Broadcasting System
After reviewing the above information, you may sense it is time for your company to partner with an interactive voice broadcasting provider. Continue reading to see if the following scenarios resonate with you.
1. You need to make budgeting decisions
It is complicated for call centers to expand their budgets and scale overall. The use of automation platforms versus placing manual calls for specific purposes can reduce your costs. With interactive voice broadcasting, you can decrease the current investment in sending messages.
Meanwhile, your support or service staff can focus on more strategic and value-added tasks. Unlike text messages and email, voice broadcasts have the potential to attract attention from the right audience and are effective when transmitted directly to your customers’ phone numbers.
2. You have multiple customer-facing tasks and not enough human resources
Related to the reason exposed above, voice broadcasting can fill the gaps and save time in many tasks your staff may be doing manually. Think of any reasons to call your customers that require simple actions: scheduling, surveys, notifications, reminders and confirmation calls, among others. Instead of keeping your agents on the phone for several hours a day, an automated, interactive system can make many of the calls to an entire database in just a few minutes.
3. Your business is growing, and you are losing efficiency
Your company may be getting more customers with increasingly complex needs. Calling them to send generic messages is getting more common for you, but the speed at which you can manually accomplish this with all your databases is less efficient every day.
Recording these audios and sending them in bulk with an interactive voice broadcasting system will not only contribute to brand awareness but increase sales and customer satisfaction. It will build significantly better operational business metrics over time.
4. You believe email is not enough to communicate with customers
For certain purposes, it is more effective to send voice messages than to send emails. Customers can stick around and listen to compelling, short calls before disconnecting. Using a pro-broadcasting tool will allow you to send a customized audio message simultaneously to multiple recipients, engaging them more efficiently than other channels.
At this point, you may be wondering what to look for before signing up for voice broadcasting software. Check out the following section to get the answer.
What Differentiates the Best Voice Broadcasting Provider from the Rest?
As mentioned above, voice broadcasting is a popular technology and, therefore, there are many providers in the industry. Learn what to expect from the best.
They offer a free trial
If you choose a good provider, there will be no charge for creating an account, so you can try out the service before you purchase it. You can create and test your first automated call with no cost to you and see how reliable they are.
They base their service on dedicated copper or PRI lines instead of VoIP infrastructure
Messages sent over VoIP platforms are often subject to delays, lag times, and interference, resulting in poor quality and delayed audio delivery. Ideally, you want to hire a technology partner who can reliably and efficiently deliver automated calls and voicemail drops over copper wires or PRI lines.
They feature live US-based customer support
Receiving customer support is a critical aspect of your company’s success when signing up for voice broadcasting for the first time. For any questions or comments, you may have, customer service and technical support agents should be readily available for you via email or phone.
They offer small business-friendly payment methods
It should not be necessary to pay a minimum or installation fee for your interactive voice broadcasting system. If a call is unsuccessful, busy, or unanswered, there should be no charge for you. With a low cost per minute delivered, you should receive superior, enterprise-grade transmission quality.
VoiceShot’s interactive voice broadcasting software lets you manage the entire process online. Design automated calls and deliver them to dozens of contacts right from your web browser. Use this tool to send promotional alerts, voice messages, notifications, reminders, and surveys. VoiceShot has provided innovative Voice Broadcasting services for 21 years, delivering the highest quality voice communication solutions. We enable unparalleled voice broadcasting capabilities thanks to our direct connections and circuits with PRI carriers. Sign up now.