There are numerous marketing tools at the disposal of modern businesses: SMS messaging, emails, brochures, direct mail, social media messaging, search engine marketing, etc. In fact, there are so many ways to communicate with your customers that it can be challenging to determine which strategies work best.
Among all the options, voice broadcast is an effective means for reaching an audience with your message. Picking up on the latest voice broadcast marketing tactics is essential to boost business growth.
Voice broadcast marketing can effectively grow your company, attract more clients, and cultivate a more devoted clientele. It uses specialized software to deliver individually crafted voice messages to customers and even interact with them one-on-one. Here are some effective voice broadcast marketing tactics to employ in 2022.
Top 10 Voice Broadcast Marketing Tactics for 2022
Staying current about the latest voice broadcast marketing tactics is critical to staying ahead in the business. Some of the most effective tactics to implement this year include some basic elements that are worth reviewing, as well as some additional strategic considerations:
Determine Your Target Audience and Overall Strategy
Successful businesses carefully define their audience to get the most out of whatever communication they put out. Identifying a focused, targeted audience aids in developing an efficient marketing plan that will tremendously increase your company’s growth.
You can determine your target audience by setting up a buyer persona for your customers. This may involve identifying factors such as age, lifestyle trends, preferences, needs, and attitudes.
Setting clear goals and objectives is essential when running a marketing campaign using outbound voice broadcasting. To determine your goal, you must first outline your desired result. Decide how many campaigns will be run throughout the period, and the different elements that you’ll include in the overall campaign. The best course of action is to create a basic outline.
Finding out how to reach your audience for voice broadcasting service is the next step to attaining your goals once you have finished the goal and strategy stages. At this stage, you’ll make further decisions to determine what other marketing techniques you will employ and how you can combine them for the best result.
For example, you might plan to use your voice broadcast to direct your recipients to watch their email for offers and discounts. Consider how you will link your different marketing elements based on what’s available to you and what will work for your target audience.
Create a Plan
Create a plan that is centered solely on the target audience and goals you laid outlined. To reach out to your audience effectively, establish the resources you’ll need, what you want to communicate, and to whom. Your best bet for effective voice broadcasting is to start with a solid plan.
Know your informational goals for the broadcast and what you want action you want your call recipients to take at the end of your voice broadcast. Do you want to educate them on your brand? Increase customer loyalty? Encourage them to get to your store ASAP for an important sale? Give them a reason to visit your website? Knowing your goal will help you develop an effective broadcast message that communicates just what you want it to with concise clarity.
Make Precise Messages
Convey information to your audience while keeping their attention by keeping your messaging brief and to the point. Communicating with customers effectively is always a top priority for the success of a business, and that’s certainly true when sending out a voice broadcast as well.
You can start by introducing your company, then immediately add important details. The best chance for your listeners to get interested in your message is to use language that is simple to grasp, with clear pronunciation and a smooth word flow. Also, you can captivate your target audience with a few appealing offers to create excitement and engagement. It’s crucial to check that your message doesn’t sound like a sales pitch throughout.
Voice messaging makes it simple to deliver personalized messages to individual clients, such as a previous customer who hasn’t visited your establishment in a while. You can quickly craft an engaging, personalized message that will help you connect with your clients and motivate them to return to your business.
It takes more than just crafting a mass, generalized message and distributing it to your contact lists to produce an effective voice broadcast. For your voice campaigns to work better overall, you, as the message creator, must keep in mind your contacts’ needs, wants, and preferences.
Using the personalization features provided by your voice marketing software, you could, for instance, group your customers according to preferences, then greet each contact with a word or greeting personalized for the group.
Here are some further personalization suggestions for your next voice broadcast:
Be conversational– The voice broadcast needs to seem like it is coming from an engaging individual if you want every message recipient to feel connected and involved. Be friendly, welcoming, and open, and don’t be afraid to use wit or humor if your broadcast warrants it.
Include customized details unique to each recipient: You can employ merge tags in your message body when using text-to-speech to construct your voice broadcast to tailor the message to each particular recipient.
Embrace feedback from your contacts: This gives them an opportunity to engage and interact more with your voice broadcast, increasing the effectiveness of the broadcasts in the future.
Schedule Timed Messages
With voice broadcasts, timing is crucial because your recipients are more likely to be receptive to your call when it’s convenient for them. Since most individuals don’t want to be called while they’re getting ready for work or getting ready for bed, a general rule is to call during business hours. This may depend on your target audience and their characteristics. Since most individuals don’t want to be bothered, avoiding calls in the middle of the night or early in the morning can be vital. Research to know when most of your customers are free to ensure your campaign is optimized.
Using automated, intelligent voice broadcast software allows you to schedule messages to be sent automatically at the time you specify. This makes implementing your marketing campaign streamlined and efficient. Plan it out, set it up, and watch it work. These messages will be automatically sent at the time you specify. Thanks to this, you can easily automate the process of sending voice broadcasts.
Simply set up the system, record your voice broadcast message, and select when you want it delivered to your clients. You can design the entire marketing plan in advance, and it will be carried out automatically.
Focus on Call Quality
A clear voice message is more likely to be heard and listened to than a clip with subpar sound quality. Ensuring good sound quality is a smart option. Be sure you work with a platform that eliminates long pauses and awkward tones in a voice broadcast or one that cuts the message off before it’s completely finished. These mistakes are the quickest way to have your voice broadcast dismissed and the message forgotten.
The recorded message will be the only focus, seeming genuinely inviting and positive, if it comes out clear. If the sound quality of your audio recordings starts to get distracting or erratic, you could lose potential clients.
You can increase engagement with your voice broadcasts by encouraging your target audience to take action. You can get your consumers to do more than just listen by asking them to press a certain number to receive a free demo or connect with a live rep or custom voicemail.
This approach is an effective way to keep your audience engaged and generate more leads and conversions. If you make your prompts clear and easy to follow, your clients can make a smooth transition from listening to your call to taking that next step.
Communicate in the Preferred Language of Customers
Recent times have seen a rise in eCommerce with customers purchasing from different parts of the world. Thus, linguistic and cultural barriers shouldn’t hamper your company’s reach. Determine your target audience and the language opportunities that will enable you to expand the range of your audience.
Voice broadcast messaging can help you reach a wider audience as you can record multiple language versions of your voice message and broadcast them in accordance with the preferred languages of clients based on their geographical locations.
Include an Opt-Out Option
Nobody enjoys having too many call interruptions. Giving your voice broadcast campaign recipients the option to opt-out shows respect for their time and gives them the option to unsubscribe if they so choose, and you won’t be sending messages to people who don’t presently need the goods or services you offer.
Send Voice Messages to Numerous and Varied Targeted Audiences at Once
With an effective voice broadcast service, you can simultaneously broadcast information about your company, special offers, and more to dozens, hundreds, or more customers. The best part is that these voicemails can be distributed to specific customer lists.
For instance, you could leave a message for your frequent customers regarding lunch deals at your restaurant. Then, you can send a different broadcast for clients who haven’t visited your restaurant in a while, offering a discount or other special offer. By targeting distinct groups of opted-in customers, you can increase the effectiveness of your marketing efforts.
Choose the Right Caller ID
Having a credible caller ID can boost your marketing campaign. With numerous sales calls arriving daily, consumers are now cautious about picking up calls from unfamiliar numbers. Use a well-known and reliable caller ID to ensure the widest possible audience hears your voice broadcast. A spam caller ID will significantly lower the likelihood of your call being answered.
Keep a Check on Your ROI
It is important to periodically assess your campaign’s efficacy to gauge how well your investment is working. While voice broadcasting is inexpensive, your ROI will advise on potential improvements to make to the voice broadcast campaign.
The simplest way to calculate marketing ROI is by counting the number of leads generated in the most recent campaign. Recognizing your weakness in the early phases of marketing can assist you in making the necessary adjustments to the plan as needed.
Pair Your Marketing Tactics with a Full-Featured Voice Broadcast Platform
Thanks to the numerous benefits it offers, voice broadcasting distinguishes itself as one of the industry’s best practices. This is particularly true when it comes to marketing or simply spreading the word without actually devoting a lot of resources.
Phone calling has been around for a long time and is familiar to many. Further, recent technological advancements and additions have given it the “Old Dog, New Tricks” moniker it so richly deserves. With these voice broadcast marketing tactics, you can profit from the power of voice message marketing regardless of the type of business you are in.
VoiceShot is your ultimate go-to partner for all your voice broadcast marketing tactics and needs. VoiceShot uses fully dedicated Copper/PRI lines from the carriers. As a result, compared to our VoIP rivals, your voice broadcast messages and voicemail drops are sent more consistently and with greater quality. Schedule a demo with us today to see how we can help you elevate your marketing campaign and reach your audience efficiently and effectively.